Showing posts with label Burger King. Show all posts
Showing posts with label Burger King. Show all posts

December 9, 2008

Shame On You: The Results Are In

I am sure you have all been on pins and needles awaiting the results of Burger King's Whopper Virgins experiment. Or not.

Well, the wait is over!

And wouldn't you know it -- the majority of those "weird third world villagers who have never heard of a burger" prefer the Whopper to rival McDonald's Big Mac.

Wondering how the burgers stayed hot and palatable in desolate areas of the world, far from any Burger King?

Turns out the "expedition team" shuttled villagers to the closest city and had them bite into their first Whopper -- in front of a video camera no less -- in some sort of warehouse.

Supposedly, said warehouse had both a Burger King and McDonald's nearby, ensuring that both chains' offerings would be in a participant's mouth no more than 15 minutes after being purchased by the expedition team.

All this trouble to find out which corn-fed beef patty topped with high-fructose corn syrup ketchup and a single pathetic wilted leaf of lettuce is the more superior one? I don't get it.

Burger King chronicles their worldwide journey in this 7 minute, 8 second "cinematic piece".

Apart from seeing images of these "researchers" in remote third world areas (including scenes where they cook Burger King hamburgers for a small village in a portable broiler displaying the fast food chain's logo), we get to hear choice quotes like:

"[Some of these people] didn't even know how to pick [a hamburger] up."

Oh, wow! How backwards! And the majority of Americans don't know how to hold chopsticks properly. Your point?

The team is incredulous when a man practically missing all his teeth chooses to tear off a part of his burger rather than bite into it.

So incredulous, actually, that they instruct him to take a bite.

I cringed.

"You can not get an entirely pure taste from a group of Americans because they have been exposed to so much advertising."

Partially true, but this isn't only a problem in the United States. Fast food and soft drink advertising crosses borders and makes it to some very remote areas.

Have these people never heard of blind tastings? Simply blindfold your subjects (right here in the USA!), ask them to take a bite of Burger 1, a bite of Burger 2, and tell you which one tastes best to them.

And for all his "marketing virginity" talk, isn't "rewarding" those who selected the Whopper as their favorite of the two burgers with their very own Burger King cookout a form of advertising?

I am still waiting for the press release informing everyone this is a spoof along the lines of Waiting for Guffman or This Is Spinal Tap.

December 7, 2008

Looking To Have Your Intelligence Insulted?

Then please check out Burger King's latest shameful advertising attempt -- The Whopper Virgins.

Here is one of the television ads, too.

In an effort to find out whether the Whopper is superior to the Big Mac (does anyone seriously care?), the folks at Burger King have taken to remote villages in third world countries and videotaped people's first bites into 100% American fast food.

You know, because the "poor indigenous" people living in "those weird countries over there" don't know what they're missing!

I mean, come on, who wouldn't go nuts for a Whopper, right?

Okay, back to reality: this is one of the most pathetic food-related advertising campaigns I have seen in a VERY long time.

Burger King is actually proud of the fact that they are bringing Whoppers to parts of the world that don't have a word for "burger."

Hmmm... do they have a word for "trans fat"? I hope so, because the Whopper contains 1.5 grams (along with half of the daily maximum recommendations for sodium and saturated fat.)

I truly don't know what's worse -- the cultural arrogance, the complete disregard for local culture, or the idea that third world villagers are the equivalent of lab rats.

Besides, why not target their main demographic by simply asking random adolescent and twenty-something men in the United States to participate in a blind tasting?

August 14, 2008

Same Mess, Different Name

Burger King and Wendy's have launched new burgers and chicken sandwiches. I can barely contain myself!

First up, Burger King's Cheesy Bacon Tendercrisp -- "premium crispy white meat chicken breast, three kinds of cheese, bacon, lettuce, tomatoes, and mayonnaise on a corn-dusted bun".

Don't you love the usage of "crispy" as opposed to "deep fried"?

Anyhow, this gem (which, actually, is being relaunched) adds up to 1,179 calories, 26 grams of saturated fat (more than a day's worth) and 2,312 of sodium (95% of a day 's worth).

Over at Wendy's, the "Baconator" (can't you just smell the oozing testosterone?) awaits.

This concoction -- pictured alongside this post -- contains half a pound of ground beef, 6 bacon strips, 2 slices of cheese, mayonnaise, and ketchup.

That's right -- not even a measly lettuce leaf.

And so you end up with 830 calories, 23 grams of saturated fat, 1,880 milligrams of sodium, 1 (yes, ONE) gram of fiber, and really bad breath.

Oh, here's a fun Wendy's fact: their cheese sauce is made from 25 different ingredients, including corn syrup solids.

April 2, 2008

Big Patty, Big Problems

The folks at Burger King never stop thinking of new products.

Two new steak burgers are being unveiled this month.

"The Steakhouse Burger features a flame-broiled steak burger topped with two slices of melted American cheese, A.1.(R) Thick & Hearty steak sauce, crispy onions, red ripe tomatoes, crisp lettuce and creamy mayonnaise on a premium bakery bun," reads the fast food chain's press release.

Looking for even more from your burger?

Never fear -- the Loaded Steakhouse Burger is here ("crispy bacon and a loaded baked potato topping replace the tomatoes, lettuce and mayonnaise.")

Global marketing, strategy, and innovation president Russ Klein gushes, "The patty is so big, it peeks out from under the bun. We are proud of our ability to provide premium, quality products to our guests at affordable prices."

This is no belated April Fool's joke.

What's particularly not funny is the nutritional breakdown of these burgers:

950 calories (970 for the loaded burger)
21 grams saturated fat (22 for the loaded burger; daily intake should not surpass 20 grams)
2 grams trans fat (an entire day's worth!)
1,950 milligrams of sodium (2,190 for the loaded burger; daily intake should not surpass 2,400 milligams)

Before you say, "so what? It's Burger King! It's not supposed to be healthy," keep in mind that a single Steakhouse Burger is calorically equal to two of the chain's double cheeseburgers.

I'm all for innovation, but why not come out with a new 450 calorie burger?

It's certainly possible.

After all, seven other flame-broiled burgers contain less calories and sodium than this new colossal artery bomb.

In fact, only one burger contains more calories -- the Quad Stack (a four beef patty affair).

Are we heading towards the age of nothing but 4-digit calorie burgers?

(NOTE: Accompanying photograph, from
The Impulsive Buy blog, is actual steakhouse burger.)

February 11, 2008

In The News: Maniacal Monarch

The New York Times' Andrew Martin penned a fascinating piece on the inner workings of the Burger King machine.

If we let figures do the talking, they tell us that the suits at BK are doing something right when it comes to finances and popularity among their target demographic.

"The company has recorded 16 consecutive quarters of growth in same-store sales — those open at least a year, a common industry measure. And in the last quarter... Burger King posted a remarkably strong 4.5 percent gain in same-store sales, even as McDonald’s and its other competitors showed recent signs of weakening amid a souring economy."

Their stock has crept up 32 percent over the past twelve months, too.

Too bad their practices are nothing to write home about.

Case in point? "When McDonald’s... agreed to pay farm workers in Florida a penny more per pound to pick tomatoes, Burger King dug in its heels and refused," Martin reveals.

Lovely.

Meanwhile, The Portion Teller Plan author -- and New York University adjunct faculty member -- Dr. Lisa Young points out some of their nutritionally hideous items.

"'BK is pretty shameless with regards to portions,” Lisa Young, a dietitian in New York who has tracked the increase in portion sizes at fast-food restaurants, wrote in an e-mail message. “Bigger than McDonald's... The Quad [Stacker hamburger] has 1,000 calories, no veggies allowed!”

As Dr. Young explained in a self-penned article for MSNBC.com last October, "Hardee’s, Burger King and Wendy's all have introduced 1,000-calorie-plus sandwiches stuffed with 12 ounces of beef — the amount of meat recommended for two days for most adults" over the past few years.

Martin explains that McDonald's ended up bearing the majority of the brunt after fast-food documentary Supersize Me unveiled the murky world of fast food. Burger King continued selling monstrously large items with little criticism or media scrutiny.

And who can forget this heinous 2006 television commercial for their Texas Double Whopper?

January 28, 2008

The King of Junk

Behold one of the newest dessert offerings at Burger King -- the Sundae Shake (because ordering one or the other is no longer sufficient?)

The lack of a large size initially struck me as a socially conscious move from the fast food chain.

I quickly crashed back to Earth when I glanced at the nutrition figures and realized the small and medium sizes already inflict plenty of damage.

Order a small and slurp down 680 calories, 15 grams (75% of a day's worth) of saturated fat, 480 milligrams of sodium (slightly more than what a small side of their fries offers), and 95 grams (almost 24 teaspoons) of added sugar.

Ask for a medium and you'll be getting 960 calories, 20 grams (an entire day's worth) of saturated fat, 720 milligrams of sodium (almost as much as an order of large fries), and 138 grams (34.5 teaspoons) of added sugar.

The syrup alone adds 27 grams and 47 grams of sugar to the small and medium sizes, respectively.

December 14, 2007

In The News: Poor, Innocent McDonald's

The January 2008 issue of Reason magazine includes a controversial article on the "unfair" double standards suffered by fast food restaurants.

According to author Greg Beato, McDonald's and other greasy food meccas bear the brunt of unhealthy offerings and public health policies despite even worse fare available at some local mom 'n pop stores or delis.

"Before America fell in love with cheap, convenient, standardized junk food, it loved cheap, convenient, independently deep-fried junk food," writes Beato.

While it is true that so-called traditional "American" fare consists of hamburgers, hot dogs, and apple pie, fast food restaurants take traditional comfort food and turn it into an artery-clogging equation.

Think about the following. McDonald's originally only offered one size of fries -- the 250-calorie version currently find inside a Happy Meal!

These companies have chosen to inflate their portions to such a degree that we now have four beef patties, eight strips of bacon, and six slices of cheese in between two buns.

You can get 2 liters of soda in a cup or, in the case of Hardee's new breakfast burrito, a day's worth of fat first thing in the morning.

A large order of McDonald's fries will set you back 800 calories (and provide 400% of the recommended maximum intake of trans fats for one day!)

Additionally, fast food chains are basically accessible any place at any time. More locations are increasingly keeping their doors open 24 hours a day, and a road trip down any major (or not so major) highway in the United States reveals a landscape littered with Domino's, KFC, Wendy, Burger King, and more.

And while delis offer their share of fat-laden bombs, truly healthy choices are available. In the case of fast food establishments, it is always about choosing the "lesser of the evils."

What do you think?

October 21, 2007

Numbers Game: Answer

According to research by the Food and Drug Administration, the average adult in the United States consumes 8.1 grams of trans fats a day.

NOTE: While avoiding trans fats altogether is the most advisable suggestion, the recommended maximum daily intake is set at two grams.

An average daily intake four hundred percent above the established limit is certainly cause for concern.

Trans fats -- fats that are partially hydrogenated, making them more shelf-stable -- have been linked to higher levels of bad cholesterol and elevated risk of coronary heart disease.

The main culprits? Baked goods. Commercial cakes, pies, cookies, and cupcakes often contain shortening, the king of partial hydrogenation.

Although some fast-food establishments -- like Chik-Fil-A -- do not fry in partially hydrogenated oils, the same can't be said for some of its counterparts.

A medium order of McDonald's french fries packs in 5.4 grams of trans fats! That same order at Burger King still provides a disturbing 200% of the "Danger! do not cross" trans fat limit.

August 27, 2007

Shame on You: Burger King

This pathetic commercial was shown nationwide last summer, advertising Burger King's Texas Double Whopper.

We're talking about one burger that contains:

1,050 calories
106% of one's daily recommended fat intake
130% of the daily saturated fat limit

80% of the maximum daily sodium amount

And... 2.5 grams of trans fat (ideally, we should be getting zero)


So, how do you advertise a triple bypass in between two buns? Why, resort to many men's ultimate fear -- that of being compared to, gasp, a woman!

And thus the creation of Burger King's "Manthem", in which men brag about their unhealthy eating habits and practically equate the Texas Double Whopper to a shot of testosterone.

Below, the cringe-worthy lyrics:

"I am man, hear me roar
In numbers too big to ignore

And I'm way too hungry to settle for chick food

'Cause my stomach's startin' to growl

And I'm goin' on the prowl
For a Texas double-whopper, man that's good

Oh, yes, I'm a guy, I'll admit I've been fed quiche

Wave tofu bye bye, now it's the whopper beef I reach

I will eat this meat until my innie turns into an outtie

I am starved, I am incorrigible

And I need to scoff a big burger beef bacon jalopeno good thing down
I am hungry

I am incorrigible

I am mannnnnnnnnnnnnnnnnnnn
"

PS: Eating like "a man, man" and stuffing yourself silly with saturated fat, trans fats, and sodium (as this commercial dares male viewers to do) is a surefire way to become obese and increase your risk of developing prostate, colon, and rectal cancer. Enjoy!

August 9, 2007

Speaking With...: Lisa Young

Dr. Lisa R. Young, RD, CDN, is a world renowned portion size expert.

After graduating with a bachelor’s degree in Economics and Health Care Administration from the University of Pennsylvania’s Wharton School of Business, she received her doctorate and master’s degrees in nutrition from New York University, where she has served as adjunct professor for 15 years.

Her doctorate thesis focused on the link between increased portion sizes and rising obesity rates in the United States, and eventually led to the publishing of her first book, The Portion Teller: The No-Diet Reality Guide to Eating, Cheating, and Losing Weight Permanently.

Over the past few years, Dr. Young has been featured on The Today Show, CNN, MSNBC, ABC World News Tonight, and several magazines, including O, Good Housekeeping, Forbes, Shape, Allure, Newsweek, and Elle.

Her clips, appearances, and research papers can be viewed at her website -- The Portion Teller.

I was fortunate enough to talk to her one on one about the United States’ increasing portion distortion problem.

Your research clearly demonstrates a correlation between larger portion sizes and an increase in obesity, and there are studies showing that the more food we are provided, the more we consume. Does this mean our bodies are not efficient hunger self-regulators?

Large portions have contributed to growing obesity rates because they contain more calories than small portions.

I think the problem is that because we are surrounded by large food portions at cheap prices which encourage us to “eat more,”-- whether at fast-food places, movie theaters, bakeries, delis -- we have lost our ability to regulate how hungry we are.

Unfortunately, we eat with our “eyes” and when we see big portions of food around, even if we don’t even like the taste, we tend to eat it. And then, instead of feeling “comfortably full,” we end up feeling “stuffed.”

Everyone knows a Big Mac and large fries add up to caloric overload. However, are there "healthy sounding/looking" or "harmless" foods people eat large quantities of, unaware of the high number of calories they are taking in?

The vitamin enhanced waters and the gumballs and gummy bears sold as “multivitamins” for kids!

People often like to rationalize why they eat something and when they see that they are getting a food marketed as a vitamin or enhanced with vitamins they think it is health food and they completely overlook the fact that the foods contain any calories.

I counsel clients who would never drink soda but they are big fans of vitamin enhanced waters (until, of course, I tell them to read the labels!) Another healthy sounding beverage which people think is not too caloric is the jumbo fruit smoothies. While they do contain some fruit, they are also loaded with sugar and calories.

Rule of thumb: we are better off “chewing” our calories than “slurping” them.

Are there specific places, events, or times where we are most prone to portion distortion?

Two of the biggest offenders would be the fast-food places ad the movie theaters. When McDonald’s first opened, a soda was seven ounces; today it is 32 ounces.

And a bucket of popcorn is so big these days that it is large enough to feed an entire row. Also, the large popcorn at the movie theater is a better value so consumers are encouraged to “supersize”.

Baked goods such as muffins and bagels have also blown up in size; a typical muffin at a deli is equivalent to 6-cups of cereal and a bagel is equivalent to 5 bread slices. People have no problem grabbing a muffin or bagel on their way to work but would think twice before consuming 5 slices of bread in one sitting.

Many times when people hear the words "portion control", they incorrectly envision a lunch of two lettuce leaves, three tomato slices, and one jumbo shrimp. What are some tips you would suggest for people who are looking to lose weight but need to see a lot of food on their plate?

It is okay to eat large portions of certain foods as long as these foods are healthy and not loaded with too many calories. In fact, filling up on low-calorie healthy foods often helps people stick to a weight-loss program so they don’t feel deprived.

Some examples would be to eat fresh fruit such as berries and melons which contain a high water content. Starting a meal with a healthy low-fat salad with a large assortment of veggies (watch the dressing, of course) and including cooked veggies such as broccoli and asparagus with your dinner adds volume to your food. An added bonus is that fruits and vegetables are also rich in vitamins and minerals.

Finally, a great snack for “volume lovers” is air popped popcorn.

Do you find it strange and frustrating that restaurants and fast food chains selling smaller entrees and desserts specifically label these as exclusively for "children under 12"? Why not call this part of the menu "for the portion conscious" and make it more acceptable for adults to order from it?

I do indeed. And I completely agree with you. It would be a huge step in the right direction if portion-conscious adults were able to order these foods as well.

Throughout your years of research, what are two or three statistics that still stand out as truly surprising or shocking?

I found it truly shocking just how much portions have grown. Fast-food portions are two to five times larger than they were when they were first introduced.

While I mentioned the McDonald’s soda example above, it is truly shocking that 7-Eleven markets a “Big Gulp” containing 64 oz of soda—a half gallon!—with nearly 800 calories and 50 teaspoons of sugar! The company first opened with the 16 oz size.

What is even more shocking is that cup holders found in cars have also become larger to accommodate these drinks.

Also, while a fast-food hamburger used to contain only 1.5 oz of meat, today they often contain 8 or even 12 oz of meat in one sandwich. Consider Hardee’s Monster Thickburger which contains 2/3 of a pound of meat (12 oz) along with several cheese and bacon slices, special sauce, and white bread. No wonder it contains 1400 calories.

Some of these jumbo foods contain enough calories for an entire day.

You were featured in "SuperSize Me!", which resulted in consumers becoming more aware of the outrageous sizes offered at many fast food establishments. Have there been positive changes in this realm?

With the focus on increasing obesity rates in both adults and children, we would hope that food companies would scale back on portions. However, according to my most recent research on portion sizes at large fast-food chains, published in the Journal of Public Health Policy, portions are not getting any smaller.

In fact, in many cases, they are getting bigger. Just last year, Burger King introduced BK Stacker sandwiches in four sizes: Single, Double, Triple, and Quad. The Quad size has four beef patties, weighs over 11 oz, and contains 1000 calories.

The largest fast-food companies are also involved in sleight of name. Last year, Wendy’s, for example, discontinued the terms “Biggie” and “Great Biggie” to describe its French fries and soda. However, the former “Biggie” soda is now called “Medium,” and the company introduced a new larger size called “Large.”

While McDonald’s discontinued the “Supersize” soda in 2004, it is now marketing a new soda called “Hugo,” the exact same volume and calorie content as the discontinued “Supersize.” And, unfortunately, we eat more when large portions end up on our plates.

Dr. Young is a top of the line, sought-after private practitioner in New York City who is “available for individual counseling sessions on a wide variety of nutrition-related issues including obesity and weight control, disease prevention, wellness, hyperlipidemia, hypertension, diabetes, osteoporosis, eating disorders, gastrointestinal disorders, pregnancy, lactation, menopause, and vegetarianism.”

If interested, you may contact her at 212-560-2565 or: lisa.young@portionteller.com

Thanks again to Dr. Young for offering her time and knowledge!