Alarming? Yes. Surprising? Not really. The Pear Board has 1% of the advertising budget of multinational junk food giants.
This is why nutrition and healthy eating are multi-layered problems. Many people are constantly bombared with advertisements for ultra-processed, sugar-laden foods.
Ever notice how food advertisements aimed at mothers, in particular, encourage them to pop open a box of Rice A Roni or heat up Pepperoni Hot Pockets for the kids?
Heating up a whole wheat tortilla with black beans, salsa, and some shredded cheese takes just as much time and is a lot more nutritious, but who would advertise that?
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