Join me as I peruse the breakfast food aisle and analayze the newest offerings.
First up -- Kellogg's Raisin Bran Extra (traditional Kellogg's Raisin Bran with yogurt clusters, cranberries, and almonds.)
While points are scored for the exclusive use of whole wheat and presence of seven grams of fiber, not all is peachy.
The ingredient list displays sugar on six separate occasions, and a cup of this cereal contains as much sodium as two 1-ounce bags (think vending machine size) of Doritos!
Hannah Montana's gruesome invasion of pop culture now extends to cereal thanks to Kellogg's Hannah Montana cereal ("multi-grain secret star cereal with strawberry milkshake flavoring.")
The product's nutrition label, much like Miley Cyrus' vocal capability, is absolutely lackluster.
One cup offer a paltry gram of fiber, 2 grams of protein, and five times more sodium than potassium (the marker of a heavily processed food).
The ingredient list doesn't fare out much better. First up on the list? Corn meal.
Since the cereal is made from corn and oat, it is obnoxiously advertised as "multi grain" (literally meaning "more than one grain" and further proof that "multi grain" has nothing to do with fiber content!)
Let's move on to Pop Tarts' newest flavor, chocolate banana split ("white dough, banana/chocolate striped filling, white base frosting, and crunchlettes").
Just one of these toaster pastries (not exactly the most accurate serving size, especially since you get two per individual pack) clocks in at 200 calories, 200 milligrams of sodium, and 4 teaspoons of added sugar.
Despite the illustration of fresh banana slices on the packaging, bananas are missing from the ingredient list.
Underwhelming, yet not at all surprising.