Desperate times do indeed call for desperate measures.Currently experiencing a lull in revenue, coffee giant Starbucks jumps on the energy drink bandwagon 5 years after everyone else.
That's right -- you can now amp any Starbucks beverage -- hot or iced -- by simply saying "plus energy" at the end of your order (dare you to order a "grande sugarfree vanilla decaf carameal macchiatto with breve plus energy" without stopping to take a breath!).
The "plus energy" concoction -- created by Starbucks' "research and development team, a group of culinary experts, food scientists and product designers" -- includes the usual suspects: ginseng, guarana, taurine, L-carnitine, and B vitamins.
FYI: Guarana is a berry native to South America containing four times as much caffeine as coffee beans. It's extremely popular in Brazil, where it is mainly consumed as a soda, in both regular and diet varieties.
Is all this really necessary in a coffee-based drink? I vote "no."
Why are "energy mixes" billed as the only solution for a drop in energy levels? Is healthy eating and getting enough shut eye not "cool" enough?
And why are we increasingly encouraging people to walk around like the Energizer bunny on crack?
Posts
No comments:
Post a Comment