December 18, 2008

In The News: Stevia Is A-Okay, Says the FDA

I have a feeling soft drink companies are toasting the latest news -- the Food & Drug Administration has given the green light to "a highly purified form of stevia known as rebaudioside A, supplied by other companies to Cargill and Merisant, which have further developed it for tabletop, food and beverage use," The Wall Street Journal reports.

Prepare for the onslaught of Stevia sweetened beverages in 2009, including Sprite Green, Stevia-sweetened Odwalla juices, and three flavors of SoBe Lifewater.

Do you predict these products will financially sizzle or fizzle?

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