August 4, 2007

Raising the Bar

As followers of my blog and newsletters know, I am partial to Lara and Clif Nectar bars (based on true preference, not advertising dollars or a free lifetime supply in exchange for good PR).

Apart from their rich deliciousness, I love that they are made from anywhere from two to five ingredients (all of which are real food -- no extracts, dehydrated by-products, or artificial flavors) and offer great taste in a powerful nutrition package.

Whatever vitamins and minerals they offer are naturally found in the ingredients, not synthesized in a lab and thrown on in an attempt to turn a candy bar with soy crisps into a "healthy" product.

I am happy to announce I found another food bar to add to my (and your!) list of favorites -- the Pure Bar.

That's right: a food -- not energy -- bar. After all, energy is provided by calories, so, in essence, a Three Musketeers bar could be called an "energy bar". I suppose the Mars company could even refer to M&M's as "energy pellets" if they were truly desperate.

Pure Bars are available in a variety of standout flavors, including trail mix, chocolate brownie, and apple cinnamon.

All varieties are certified organic, kosher, and vegan, and provide 200 calories, 400 mg of Omega-3 fatty acids (that's 20 percent of the daily requirement!), 5 grams of fiber, 250 milligrams of potassium, 1 gram of saturated fat, and 100% naturally occurring sugars.

As far as the ingredients: organic dates, organic walnuts, organic agave nectar, organic almonds, organic cashes, organic brown rice protein and, in the case of the chocolate brownie flavor, organic cocoa.

The fruit content is so high that one bar alone provides 1.5 servings of fruit!

Isn't that wonderfully simple?

For more information, please visit the Pure Bar website.

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