February 15, 2009

Say What?: JELL-O With Antioxidants

Behold JELL-O's latest creation: sugar-free, vitamin fortified gelatin snack packs.

Relying on trendy fruit flavors (raspberry-goji berry and strawberry-acai berry), this new product contains 10% of the Recommended Dietary Allowance of two antioxidants: vitamin A and vitamin E.

Since these two vitamins are simply tacked on (and not naturally contained in an ingredient), you might as well be eating regular JELL-O and chasing it down with a multivitamin.

More importantly, vitamin A and vitamin E are fat-soluble, meaning they need to be consumed with some fat in order to be absorbed in the small intestine.

Their presence in a fat-free product like Jell-O completely boggles my mind.

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