After dominating the "juice" market (if your idea of juice is water, sugar, and artificial flavors), the folks at Kool Aid are setting their overly sweetened sights on... footwear?
February 1 marked the debut of Kool-Aid shoes. Thanks a lot, Reebok executives!
Not only do they come in impossibly neon bright colors -- they also "have the sweet and fruity scents of Kool-Aid built into the footwear," as Brandweek perfectly described it.
And this is but the mere beginning of the sucrose explosion, my friends.
There are "scent-infused" sockliners, hoodies, T-shirts, and hats hitting the market over the next few months.
Isn't this synthetically, sickeningly sweetness a form of air pollution?