January 10, 2008

Numbers Game: Answer

"Nearly 70 percent of food advertising is for convenience foods, candy and snacks, alcoholic beverages, soft drinks, and desserts, whereas 2.2 percent is for fruits, vegetables, grains, or beans." (Quoted from Marion Nestle's Food Politics)

While personal choice, income, convenience, taste, and health certainly play a role in the foods we select to eat, Marion Nestle makes a very strong case for the power of marketing.

This is why many experts describe our food environment as a toxic one.
Turn on the TV, walk down the street, and open most magazines and you are guaranteed to see lots of advertising for foods high in sugar, sodium, and unhealthy fats.

When was the last time you saw a billboard for pears? A television commercial for bananas?

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