A few hours ago I spotted an advertisement for Arnold's new Double Protein Hearty Multigrain bread in my gym's locker room, of all places.
"12 grams of protein!" the ad boasted.
The little asterisk attached to the word protein directs you to fairly tiny print explaining that 12 grams are found in two slices.
Very well, then.
So this new bread offers 110 calories, 200 milligrams of sodium, 3 grams of fiber, and 6 grams of protein per slice.
Oddly enough, Arnold's website erroneously attributes 6 grams of fiber to each slice -- oops!
I'm not sure where this "double protein" terminology is coming from, seeing as how Arnold's Health Nut whole grain bread contains 110 calories, 190 milligrams of sodium, 2 grams of fiber, and 5 grams of protein per slice.
I really wonder if there was consumer demand for a bread with an extra gram of protein, especially considering that the average adult in the United States consumes approximately 200% of his/her daily protein requirement.
No one is deficient or needs more in their diet.
I'm not necessarily dissuading anyone from picking this up at the grocery store; I just don't see a reason to.
The ingredient list reveals two interesting things: the extra protein comes from rice (not the highest quality) and high fructose corn syrup is the fourth ingredient (following whole wheat flour, water, and wheat gluten).
So here's a suggestion for the Arnold bread execs -- how about some corn syrup-free bread?
Or, if you want to do your part in helping people achieve their health goals, take a stab at a slightly higher fiber bread.