According to the latest Federal Trade Commission figures, food and beverage companies spent a total of $ 492 million in 2006 to advertise soda to children between the ages of 2 and 17. That is a higher advertising budget than Apple Computers'!
Candy and gum advertising in 2006, you ask? Oh, in the $500 - $550 million range.
Meanwhile, the Five A Day campaign, which promoted eating five servings of vegetables on a daily basis, spent slightly less than $10 million in advertising the year before.
We are all susceptible to marketing, especially children. If something looks "cool," they will want it.
Yes, that even applies to healthy foods. Remember the Dancing Raisins from the 1980s?
I sure do -- it seemed every commercial break from Captain Planet had those raisins in it! If you have no idea what I'm talking about, I have provided an image with this post.
The clay-animated spots clearly worked. The California Raisin Board credits that campaign for increasing raisin sales by ten percent.
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