January 14, 2009

In The News: Coming To A Supermarket Near You.... Health Foods??

I can't help but roll my eyes at the news of "a start-up that helps pharmaceutical companies discover new drugs [signing] a deal with Kraft Foods Inc. to help develop foods that offer specific health benefits."

I'm assuming this means that certain phytochemicals naturally found in certain fruits and vegetables or lignans in flaxseed might possibly be tacked on to Oreos or ready-to-eat mac and cheese.

What this is supposed to accomplish -- other than provide higher profit margins for Kraft -- beats me.

If health foods are what people seek, how about starting out with the produce -- rather than cookie -- aisle of their supermarket?

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