January 27, 2009

In The News: Up Next... Indiana!

More positive news from the Midwest -- The Indianapolis Business Journal reports that "chain restaurants [with 10 or more locations] in Indiana would be required to make nutritional information available to customers at each location [either on a posted menu or printed documents] under legislation that has advanced in the Indiana House."


I am still looking forward to the day these policies become federal, though.

In the meantime, New York University's Department of Nutrition, Food Studies, and Public Health is set to determine what effect, if any, calorie labeling has had on New York City's fast food customers.

Prior to the law going into effect, customers exiting various fast food restaurants were asked to submit their itemized receipts in exchange for a free subway pass.

At some point next year -- well over a year after calorie labeling went into effect -- the same survey method will be employed.

This should provide some insight as to whether or not this type of legislative strategy ultimately has a positive impact on consumer behavior (i.e.: are Starbucks customers now favoring 150-calorie biscotti over 390 calorie banana bread slices?).

1 comment:

Corey said...

I don't know.... The health-nut in me says "AWESOME!" But then I think again, "What if I owned a restaraunt and didn't want to put calories on my menu?" Shouldn't I be allowed to do that or not? If you don't like it, don't eat here. Granted I think that would be foolish, because by providing that info you're bringing in another demographic-the health-concerned. But still, I want to make a business decision, shouldn't I be allowed to. I find myself at odds with myself.