Keeping It Real With Your Cereal

As someone who loves nutritious food, eye-catching websites, and freedom of choice, I must tell you about a new custom artisanal cereal company named [Me] & Goji.

Created by three socially and environmentally conscious twenty-something businessmen unhappy with the vast selection of unhealthy -- or healthy but tasteless -- cereals on the market, [Me] & Goji allows you to create your own cereal from thirty different nutritious, 100% organic ingredients ranging from oat bran flakes and wheat germ to dried mango, goldenberries, and almonds.

Your chosen ingredients are then hand-mixed and sent to you within a week in a sleek tube-shaped capsule (which, by the way, makes for a lovely and funky flower vase once empty!) that features your concoctions' name (as christened by you), a nutrition facts label, and an ingredient list.

Although the $11 price tag for an average capsule might seem hefty, it isn't quite as astronomical when you consider that each capsule contains 21 ounces of cereal (many organic cereals available at supermarkets come in 14 ounce boxes and retail for $4.99.)

Still, while more costly than buying a box of cereal at the supermarket, this is a wonderfully creative gift for a cherished healthy eater, cereal lover, or always-happy-to-get-some-free-food college student in your life.

Which begs the Barbara Walters-inspired question. If you were a cereal, what type of cereal would you be?