January 5, 2009

You Ask, I Answer: Mona Vie

I was at a cocktail party the other day with women in their late 30s all RAVING about [an acai berry juice blend called] Mona Vie.

[They said] they give it to their kids and their whole families; [some referred to it as] their miracle drink.

Do you know anything about it?

-- Dennise O'Grady
Bay Head, NJ

Of course they were raving about it and throwing the word "miracle" around -- Mona Vie is sold through multi-level marketing!

If they can convince you to become a customer, there's some financial gain for them through distributor commissions.

Although Mona Vie aggressively advertises the acai berry on their website (with vague statements like "scientific experts have referred to the açai berry as the most nutritious and powerful food in the world,") it is one of nineteen fruits contained in the juice blend.

They are, oddly enough, tight-lipped about just how much of their product is composed of acai berry juice: "The exact amount of açai, or of the other fruits, contained in our blend is not disclosed. This is considered one of the company's greatest intellectual assets."

Uh, okay.

Look past the glossy website and attractive packaging and all you have is some very expensive ($50 a bottle!) fruit juice.

Yes, acai berries are healthy, but so are all other fruits. Besides, if your general diet patterns aren't healthy, no amount of acai is going to perform any sort of miracles.

Save yourself the money and instead eat any of the many fruits available at your local supermarket.

Remember -- you're always better off eating whole fruit than simply drinking juice.


Corey said...

I used to be involved in martial arts, and the owner of my school got all hyped up on this stuff. Like hard-care, talked-about-it-all-the-time hyped. He said it cured cancer, arthritis, inflammation, and just about everything else. He was kind of a sucker for money scams like this. He said that mona-vie would end up paying his car payment. Last I checked, he still wasn't even getting a free case of mona-vie yet.

Andy Bellatti said...

Any time anyone claims a single food or beverage cures cancer, red flags should go up.

Similarly, if someone sounds a little too much like a salesperson when talking about a food product, it's because they probably are!